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Book Review: Full Steam Ahead!
By Steve Koss ‘Full Steam Ahead! Unleash The Power Of Vision In Your Work And Your Life’ is a terrific read. The authors Jesse Lyn Stoner and Ken Blanchard define vision as knowing who you are, where you are going, and what will guide your journey. Vision can be a giant jigsaw puzzle. Bring […]
Social Networking: Let’s Go Crabbing!
The Deadliest Catch Five Steps… Step 1 – Decide exactly where you want to fish (identify your audience and objectives via targeted searches) Step 2 – Prepare your boat and crew (equip your people with the right tools and train them…i.e. computers, blogs, social networking tools & training) Step 3 – Empower you deck […]
10 reasons people resist change…
1. Failure to understand upside risk, thus the comfort zone is the safe heaven 2. The greatest monster and competition alive – the status quo 3. Communications 4. Fear of the unknown 5. Bad reward, incentive, training, developmental systems 6. Failure to focus on workforce alignment, companies are to people or silo centric 7. […]
The Value of Perseverance
“With ordinary talent and extraordinary perseverance, all things are attainable.” — Thomas Foxwell Buxton To chart the course in the whitewaters of business and life we need a life vest. One such vest to keep you afloat in the high seas is ‘perseverance.’ There are too many people in this world doing things they hate. […]
United States Football League Arrives Into Sacramento Region
Job creation and economic impact for the region! Welcome to the Sacramento region UFL! The press conference with Head Coach Dennis Green, officials from the UFL, and Sacramento Mayor Kevin Johnson filled the air with excitement. This just might be the John Lennon and Paul McCartney collaboration as highlighted in the recent Harvard Business Review […]
Creating an Early Warning System With Environmental Scanning
What is the importance of continuously validating an environmental scan? Innovation, the siteless web, social media, and social commerce (ecommerce) bring the need to consistency scan the business environments at play. Performing an environmental analysis or PEST (political, economic, social, technology) can make or break an organization. Environmental scanning generally produces large amounts of data. With […]
E-commerce Me Out to the Ball Game
Solving Problems Mean a Better Run Scored, More Fun Results It seems only a short time ago that people were complaining about connecting the bases of social media and social commerce (eCommerce). Discovery of an ‘innovation process’ is your greatest competitive weapon if applied in a strategic manner, it’s all about having people work smarter […]
The Power To Change Anything
Local Local Local – How to increase the bottom line… What’s all the hubbub about local, cloud computing, social media, and the web? It is all about increasing the bottom line. Why are so many searches going local? Simply put, many people are looking for products and services that are close to where they live […]
The Mind Map of Local Marketplaces Online
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MAMA Meets DADDY For Rhythm With Social Media
Social media brand management of all the working parts can be related to putting on an event at a stadium or arena. Event (Brand) Management requires lots of MAMA: Marshaling, Allocating, Monitoring, and Adjusting resources. When an event manager oversees new venue construction, manages some high-profile Super Bowl-scale event, or sponsors an unfamiliar technology project, MAMA isn’t enough. Every event […]
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