Social Networking: Let’s Go Crabbing!
The Deadliest Catch Five Steps…
Step 1 – Decide exactly where you want to fish (identify your audience and objectives via targeted searches)
Step 2 – Prepare your boat and crew (equip your people with the right tools and train them…i.e. computers, blogs, social networking tools & training)
Step 3 – Empower you deck hands to bait and set the traps (create informational blog posts and then link to them via the social sites)
Step 4 – Reel in your traps (reply to blog comments, direct messages and track your results via online analytics)
Step 5 – You are now catching crab through the “execution” of your plan (make sales and gain new customers)
